Why do so many chemists fear electrochemistry? Is it because there is no formal home for it in the chemistry curriculum? At any rate, electrochemistry is here to stay, and it’s worth the effort to understand it well. Electron transfer reactions are at the heart of modern energy applications, and electrochemistry is a useful tool for studying mechanistic inorganic chemistry. If our analytical colleagues aren't going to assume the mantle, then it's up to us, the inorganic chemists, to add it to our ever-growing list of topics.